Technomic Asia provides its clients with critical competitor information and insight through a holistic and ethical approach to competitive analysis and intelligence. We typically build on insight the client has gleaned from the public domain as well as their daily market activities, by deep diving the market’s key players at multiple levels. The depth and breadth of results Technomic Asia can generate contribute significantly to our client’s planning process and decision-making.
Technomic Asia uses an external approach, tapping inputs from industry observers, government, suppliers, customers, specifiers, distributors/dealers as well as from other direct and indirect competitors. Only at the end of this process do we approach the target competitor(s) on a face-to-face basis and at multiple points in their organization.
Additionally, Technomic Asia also applies state-of-art secondary research methods to uncover publicly available competitor information. The internet, local newspaper and clipping services, legal proceedings, regulatory commissions, and the financial community are all important resources used by our firm. As a third party organization we often have better access than our clients and we obtain objective, unbiased perspectives.
Technomic Asia also has specific programs to develop competitive cost analyses (see Cost Analysis). In the end, we put the “puzzle” together as the result of a comprehensive and triangulated research effort, enhanced by experienced analysis and strategic thinking.