Technomic Asia provides its clients with critical competitor information and insight through a comprehensive approach to competitive assessment.

Our Process: Build on insight the client has gleaned from the public domain and their own market activities; Perform “deep-dives” into the competitive targets at multiple levels; Gather inputs from other sources: industry observers, government, suppliers, customers as well as other direct and indirect competitors; Identify critical benchmarks set by competitors and the gaps in the competitions’ market approach.

The Result: An understanding of how the competitors are segmenting the customer base and going after the market; Insight into the core capabilities and growth strategies competitors have planned to improve their positioning; Clear understanding of what the client must do to be at least at parity with their competitors and the gaps they can exploit to beat them.

A “deep dive” approach to gathering competitive intelligence