Understanding your relative cost position against competition is critical to effective market and manufacturing strategy development.
Asian competitors can be particularly difficult to understand in this regard due to their opaque structures and unconventional business systems and practices. Technomic Asia provides its clients with in-depth competitor cost analysis and related insight through a holistic and ethical approach. After a comprehensive secondary research review, we deep-dive the market’s key players who interact with the “target” competitor at multiple levels of the value chain. Information is gathered in an anonymous and objective way, without bias.
Technomic Asia uses a probing external approach, talking to the competitors’ raw material suppliers, equipment providers, government tax agencies, customers, distributors/dealers as well as other direct and indirect competitors.
Only at the end of this process do we approach the target competitor(s) on a face- to-face basis and with multiple senior management persons in their organization.
In the end, we put the “puzzle” together as the result of a comprehensive and triangulated research effort. The resulting insights can be used to benchmark your own cost position by key P&L line as well as measure the level of threat as a result of any meaningful cost gap. These insights are used by our clients to determine their manufacturing strategy, market opportunity and threat assessment and even in the due diligence process for an alliance or acquisition.